storefronts

Concept

project an old photo of what a store used to look like in the 50's and 60's on top of a shuttered store today

underlying issue

the transformation of the retail sector

Sketch

Design

  • motion detector trigger the projection
  • shadow of passerby makes projection visible - see Lozano-Hemmer

Materials & Budget

material cost operating cost notes
projector $500 $100/mo. electricity?
motion detector $50 0 battery
shadow detector $200 low 2 web cams

Logistics

  1. find shuttered shop
  2. find picture
  3. matching picture + shop would be ideal (strada nova guy)
  4. may need to start crowdsourcing web site
  5. find friend with shutterd store across the street
  6. permit?

Implementation

ARG

Indoor Implementation

For an indoor implementation of this idea, the entire storefront could be projected onto a screen or a wall. This way the "people" in the store can be more than just shadows. The projection could include videos of real or animated people doing business in the store. The body of the store itself can be a projection along with the windows, or it could be a solid structure with screens in the widows and have the activity back-projected onto the screens. Being indoors also solves the problem of the projection having to compete with the sunlight, because we more control over the brightness of the area. An indoor location will also make it easier to implement interactivity, by allowing the use of any necessary devices to be monitored, and make it easier to prevent theft of the devices.

Interactive Possibilities

Cameras, video or still, could be placed in hidden or visible places to take pictures or videos of people who are visiting the exhibit. These images could be used to directly place the viewer in the store, similar to the way some stores that have the camera and TV as you walk in, or could be stored for later. Stored images could be processed and used to add the person into the video that plays, to make them part of the life scene in the store. This could be done with just face recognition to place the face of the person onto a template character. With more camera angles, image processing, and templates, the person could be fully incorporated into the scene. Over time with either of these methods, the characters in the store could be completely replaced with people who have visited the exhibit, possibly creating a database from which to pull a set of characters that rotates day to day, or even over the course of the day.

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